Web design is a complex task that includes arranging elements on multiple levels. In order to create a solid web page, these elements have to be in accordance with each other and make up a stable whole.
Web designers, as professional individuals, have their own preferences and affinities that vastly affect their way of building a web page. This is perfectly okay and in most cases even desirable. However, there are a few elements that should be a common checklist for every web designer. Though some designers try to avoid them so hard, they usually end up incorporating these very elements in their projects.
Appealing images and plenty of whitespace to functional search bars and straightforward calls-to-action – these are just some of the elements that visitors expect to see on your website. Paying attention to details is crucial, so make sure to have a priority list with all the necessary elements included.
When it comes to research, a study conducted at Missouri University of Science and Technology found that it takes just 2.6 seconds for a visitor to focus on a specific element on the web page. This means you better make a good first impression.
Also, thanks to a few surveys, we have come to the results showing that certain sections draw the most attention from the visitors.
- Logo (6.48 seconds)
- Main navigation menu (6.44 seconds)
- Search box (6 seconds) etc.
We have constructed a list of 5 elements that are essential in attracting new visitors:
- Simple Navigation
Navigation is not supposed to be misleading but rather easy to use and easy to identify.
- About Us
When a person stumbles upon your site, it’s important to keep up to date with site owners’ whereabouts as soon as possible.
For instance, we are Web Design Houston company that offer services in different niches.
Space is as important as any other element because it improves flow and readability.
- Contact Information
Visitors that are your potential customers need a way to contact you – so, let them know how to reach out to you.
Call-to-action is the gateway to gathering contact information, providing information, and ultimately making a sale. For that reason, ensure that this is strong and obvious.